Our Story
We didn't build a fashion brand. We built a studio.
Brooklyn, 2018
It started the way most good things do — by accident.
Gloria painted a denim jacket for her daughter. It wasn't for sale. It wasn't a business plan. It was a Saturday afternoon and a tube of paint.
But people noticed. Her sister Renee noticed. Friends asked for one. Then friends of friends. Gloria painted another. Then another. Somewhere between the fifth jacket and the fiftieth DM, the sisters looked at each other and realized this wasn't a hobby anymore.
They posted their first collection on social media. It sold out in five minutes. Not five hours. Not five days. Five minutes.
That was October 2018. They haven't stopped painting since.
Who We Are Now
From two sisters in Brooklyn to 75+ artists in NYC.
What started at a kitchen table now runs out of a full studio in New York City. Gloria still designs every piece. Renee still runs the business. But the team behind the brushstrokes has grown to over 75 local artists — the majority of them women.
We're not a factory. There's no assembly line. There's no machine that stamps a design onto fabric. Every single piece that leaves our studio was held by a human hand, painted with real brushes, and finished with the kind of imperfections that only handmade things have.
That's not a flaw. That's the entire point.
We are the world's first hand-painted apparel brand at scale. And we still paint every piece one at a time.
Fashion should leave a mark. Not a landfill.
The fashion industry produces over 100 billion garments a year. Most of them end up in the same place: a pile. We decided to do the opposite.
Every W+G piece is made to order. When you buy a jacket, that jacket didn't exist before you clicked the button. There's no warehouse full of inventory waiting to be discounted. No overruns getting shipped to a liquidator. Your order is what starts the process.
That means zero waste. Zero excess. And a piece that was made for you — not for a rack.
We source premium denim. We use paints that are built to last for years, not seasons. We employ local artists and pay them fairly. We're a family-run business, and we operate like one — with the kind of care that doesn't scale, except when you decide it has to.
In Good Company
The company we keep.
Since 2018, we've been featured in People, Cosmopolitan, Forbes, E! News, and US Weekly. We've been worn by Carrie Underwood, Paris Jackson, Debra Messing, John Mayer, Bella Thorne, and Maria Menounos — none of whom we paid. They found us the same way you did.
We've also partnered with some of the most recognized brands in the world to create limited-edition, hand-painted collections. When Jeep wanted apparel that matched their ethos — freedom, defiance, going where others won't — they called us. When Care Bears, Betty Boop, Smiley, and the Smurfs needed their characters reimagined on denim, they came to our studio.
Past collaborations include Nickelodeon, Yellowstone, MTV, the NBA, the NFL, Manic Panic, and Lucky Brand.
No other hand-painted fashion brand operates at this scale, with this roster. That's not a boast. It's just a fact we're proud of.
